BITCH
MEDIA LANGUAGE
During the film there are only diegetic sounds of people shopping and the dialogue on screen. This allows the audience focus on what is being said. The editing has mainly cross cutting between the gentleman and the old lady. However the editing with the titles is quite effective.The titles are very imaginative and unique which makes the film interesting because they are created using supermarket products which goes with the shopping theme of the film. An example of this is, the title ‘Bitch’ is written on the washing powder.
The end credits are also effective because they are presented like a receipt as it says “Thank you for shopping with us” The costumes are very stereotypical for the ages of the characters, The elderly lady is wearing a big, long, warm coat with a matching hat, whereas the around 30 year old man is wearing a leather jacket and jeans this helps us identify the ages of the characters.
REPRESENTATION
One of the themes of the film is deceit and the roles of normal characters have been challenged because normally it wouldn't be the old woman who would do something like that, a.k.a fool the man into paying for her shopping, this is known as role reversal. Age is also another representation of the short film in a very similar way, you would normally expect the young man to pull a stunt like that and not the stereo typically innocent old lady.
AUDIENCE
This short film would appeal to and the target audience may have been for people aged 20 and over bearing in mind the age of the people in the film and the situation they are in, paying for food in a supermarket.
NARRATIVE
This short film has a restricted linear narrative structure as we find out about events along with the main protagonist, the man. There is a beginning, middle and end but only applies to 3 of Todorov's 5 stages. It applies to the equilibrium, (all is well in the supermarket at first) The disruption (the old lady fools the man) and the recognition (the man realises what the lady did).
GENRE
Comedy is what i would classify as the genre of this film as is it is very unique in terms of the story because buying a tin of tuna is definitely not a common plot in any way for a movie as it isnt very exciting but it has worked with a very simple idea which has some humour and good techniques.
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